Warrier…. come out and plaaaaaaaaaaaaay
September 23rd, 2005 by Bitchfest
As solid hockey fans, Media Bitchfest is pumped that the NHL is on its way back and would love nothing more than to see it succeed. Earlier this week they unleashed what they hope will be a shiny, polished reinsertion into pop culture with the “my NHL” campaign.
The short video (cut into five Sun-Tzu labeled chapters) features a hockey dude getting ready for a game in some kind of bizarre Far East ritual involving a supple hand maiden. Then it gets all Braveheart on us and after a wicked hard, game winning slap shot, everyone realizes that the 20-game season ticket package is the best bargain for your money.
So who would have a problem with such overproduced fluff? Some Lady, that’s who.
Looks like the NHL isn’t clueless after all, free publicity is the best publicity of all. But since they are going to be showing games on NBC now, why don’t they take a page from last year’s Monday Night Football brouhaha and start planning some sitcom tie ins?
We suggest having American Office’s Steve Carell explain to black Calgary Flames’ star Jerome Iginla why he is not starting in the company game. Just saying.
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— Tom Scocca, New York Observer
— J. Michael Robertson, Media Studies Department, University of San Francisco
— Shelly Smith, Comedienne of The Brothel
— Will Leitch, Deadspin.com
— mute_everything, MBF Commenter
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